Much like many of you, I started this business on a shoestring.
Actually, a shoestring might be exaggerating—a thread might be more accurate. I’m really big on not investing a lot of money in an idea until I’m SURE it’s going to pay me back. So, anything FREE? I was (OK, I still am) all over that stuff. To start this business I paid for the domain name, added it to an existing hosting account, and paid $32 for my fancy illustrated avatar lady on the home page from iStock—and that …
In the last couple of weeks, we’ve looked at the 5 Ws of your blog editorial calendar—because it’s not enough to know what you’re going to write about, you’ve got to know who, when, where, why, and how as well.
But this is the WHAT post, when we finally talk about…
What the flying zucchini am I going to blog about?!?
I’m not talking about the overall topic of your blog. (If you need help with that one, that’s a whole other post!) …
Being the savvy business chick that you are, you’ve probably heard the advice before that you should have an ideal customer profile to help you with your marketing efforts. Everything you do in your business is directed at that one (or one of several) imaginary perfect person.
The same is true with your blog. You’re not talking to the entire Internet, you’re not even talking to most of the Internet. You’re talking to one specific archetype of a person, and your ideal reader will see herself in …