When I struck out on my own, free from the 60+ hour workweeks of the full-time journalism rat race, I decided to start a blog. I was an award-winning local food writer, so a local food blog seemed like a perfect fit. I knew people made money from blogging (though I didn’t know how) and it seemed like something I’d enjoy.
As I talked about in my post about Marie Forleo’s BSchool, that first idea was a flop, and when I …
They say confession is good for the soul…. So here goes.
In December of 2013, I hired someone to help me with my business… and my blogging.
I don’t know if it will be controversial to tell you this. But it’s out there now! Her name is Emily, and she’s a contributor over on my food blog, Laughing Lemon …
Let’s crunch some numbers:
Brands that create 15 blog posts per month average 1,200 new leads per month. (Source)
B2B companies that blog generate 67% more leads per month than those who do not blog.
I’ve said it before, and I’m sure I’ll say it again, but blogging is the best way to attract new visitors to your website, and should be the nexus of your social media strategy. Without great content, how can you have great social media? What are you going to be tweeting or Facebooking that people …
Being the savvy business chick that you are, you’ve probably heard the advice before that you should have an ideal customer profile to help you with your marketing efforts. Everything you do in your business is directed at that one (or one of several) imaginary perfect person.
The same is true with your blog. You’re not talking to the entire Internet, you’re not even talking to most of the Internet. You’re talking to one specific archetype of a person, and your ideal reader will see herself in …