Being the savvy business chick that you are, you’ve probably heard the advice before that you should have an ideal customer profile to help you with your marketing efforts. Everything you do in your business is directed at that one (or one of several) imaginary perfect person.
The same is true with your blog. You’re not talking to the entire Internet, you’re not even talking to most of the Internet. You’re talking to one specific archetype of a person, and your ideal reader will see herself in …