5 Unintended Consequences of a Bad Blog Post

It’s 4pm. Your blog post was supposed to go live at 9am.

But you forgot.  Or procrastinated. Or didn’t know what to write about.

Whatever.

It all amounts to the same thing: that at 4pm, you’re frantically scrambling around trying to get something—anything—written so that you don’t have to post a day late or (blog forbid) miss a week of posting. (I may be speaking from experience here.)

Your mouse hovers over the “Publish” button.  A little voice in the back of your head is screaming, “Don’t do it!” But, your schedule…

You publish and …

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What to Do When Your Blog Attracts the Wrong Readers

When I struck out on my own, free from the 60+ hour workweeks of the full-time journalism rat race, I decided to start a blog. I was an award-winning local food writer, so a local food blog seemed like a perfect fit. I knew people made money from blogging (though I didn’t know how) and it seemed like something I’d enjoy.

As I talked about in my post about Marie Forleo’s BSchool, that first idea was a flop, and when I …

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How I Made an Extra $1k Last Month (and Left $5k on the Table)

I just finished running my very first e-course, Content Intelligence Agency, which helped the students generate six-months worth of blog post ideas and put them into an editorial calendar, and it went so well!  Better than I could have ever hoped, really.

Oh, sure: there were a few hiccoughs here and there, mostly to do with technology (major takeaway: click EVERY LINK before launch!), but I think people really enjoyed it and got a lot out of it.

The content was great. I really believe I delivered a good value for …

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How to Get 67% More Leads

Let’s crunch some numbers:

Brands that create 15 blog posts per month average 1,200 new leads per month. (Source)
B2B companies that blog generate 67% more leads per month than those who do not blog.

I’ve said it before, and I’m sure I’ll say it again, but blogging is the best way to attract new visitors to your website, and should be the nexus of your social media strategy.  Without great content, how can you have great social media? What are you going to be tweeting or Facebooking that people …

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