It’s 4pm. Your blog post was supposed to go live at 9am.
But you forgot. Or procrastinated. Or didn’t know what to write about.
Whatever.
It all amounts to the same thing: that at 4pm, you’re frantically scrambling around trying to get something—anything—written so that you don’t have to post a day late or (blog forbid) miss a week of posting. (I may be speaking from experience here.)
Your mouse hovers over the “Publish” button. A little voice in the back of your head is screaming, “Don’t do it!” But, your schedule…
You publish and …